http://latimesblogs.latimes.com/technology/2011/07/google-plus-users-will-soon-be-able-to-opt-out-of-sharing-gender.html
Google+ is trying to give Facebook some competition for online social interaction. One of the biggest complaints of Facebook is that they give out too much personal information, which can be found or sold to outside vendors. Google+ will be using gender information for pronouns while addressing the users. If the user decides to make their gender hidden, the pronouns used will be more general. Giving people this security feature will be attractive to most users. it will be interesting to see what other personal security features are offered by Google+ during their beta phase. Changing the gender setting is also easy, and can be easily completed by novice computer users.
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