http://gigaom.com/mobile/what-happens-when-you-marry-sports-sensors-and-social/
Technology will be used during the 2011 New York Marathon for both the IOS and android smartphones which will integrate data from RFID and GPS sensros to provide real time progress of the runners. The runners status will also be available through email and text if you wanted to track a particular runner (i.e. family memeber or friend). There are current phone apps which track statistics/trends that peopel can use daily to help them train or motivate themselves. If I ran to get into shape I'd definately find it helpful to gather data from my phone app to give me the ability to track my progress and set realisitc goals for myself.
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